![]() It demonstrates that you’re someone that is willing to go the extra mile for your clients and that you recognize the value in personal touches. The warmth of a handwritten card works in your favor as well. And if the letter inside is handwritten as well, there’s a very good chance they’ll read it. Having a handwritten address on the front of your envelope will pique people’s interest. And the best way to deliver a personalized sales letter is to handwrite it.įor one, handwritten letters are far more likely to be opened, which is the first hurdle. Most people immediately recycle sales letters, assuming they're junk mail. When this is the case the letter feels more like the beginning of a conversation and less like a sales tactic. Real estate prospecting letters work when they feel like they’ve been written specifically for the prospect. SEE ALSO: WHY HANDWRITTEN MAIL IS THE BEST WAY TO MAKE AN IMPACT WITH YOUR CUSTOMERS These should serve as a jumping-off point or your own prospecting letters. Each sample real estate letter to potential sellers featured here can be used as-is or edited to your liking. The amazing news we're sharing here is that real estate prospecting letters - a type of direct mail campaign - build trust more effectively because they feel like a personal conversation as opposed to a faceless marketing piece. Prospective clients aren't going to give their business easily, and experienced realtors need to prepare themselves for that. They need a marketing strategy that focuses on their local market and establishes them as a trusted resource. Particularly in today's hyper-competitive real estate market, real estate agents need tactics that make them stand out from individual and institutional investors. For the majority of potential sellers, the personal approach, like a sales letter, is the better option. For example, those ubiquitous “thinking of selling your home” flyers seen plastering telephone polls only work when the prospect is desperate to sell. Less personal strategies aren’t nearly as effective. Before agents can expect to land a prospective seller, they need to build trust - both in their abilities and in their character. Selling a home is a high-dollar situation. Real estate agents build relationships first and sell homes second. It may come as a shock, but sales letters sent through the mail are still an effective tactic for successful real estate agents. ![]()
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